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Introduction to Warehouse Automation

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How to Measure, Benchmark and Improve your Warehouse

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ABOUT US | SNS TEAM

THROUGH EVERY JOURNEY WE GROW

OUR PEOPLE: PASSION AND EXPERTISE AS STANDARD

People are at the heart of what we do. Passion and expertise come as standard, but we continuously go the extra mile in each and every project to deliver against our core values: Professionalism, Engagement, Experience, Integrity and Responsiveness.

Management Team

Mario Ghosn

Mario Ghosn

General Manager
Mario co-founded SNS as a regional WMS software deployment consultancy in 2006, and has since grown the company by 300%, expanding both geographical reach and service offerings. With operations in Dubai; Paris; Dublin; Melbourne; Johannesburg; and Beirut, and a global customer base which includes tier one brands such as Pepsi; Fedex; Mont Blanc; and Richemont (Cartier’s parent company), SNS’ services portfolio now spans high level supply chain consultancy, design, software selection across numerous supply chain disciplines, and training.
Learn more->
Mario credits SNS’ success to its talented team of people, a dedicated focus on the supply chain, and staying true to the company’s core values of customer focus; honesty and always going the extra mile.
Prior to co-founding SNS, Mario graduated from the American University of Beirut (AUB) in Computer and Communication Engineering before working in a number of supply chain software consultancy roles.
Mario Ghosn
Mario Ghosn
General Manager
Mohammad Obaidah

Mohammad Obaidah

Director of Services
With more than 16 years of operational and technical experience in supply chain and logistics, Mohammad has been director of services at SNS for over ten years.
Learn more->
Responsible for implementing and executing the SNS vision and strategy, Mohammad is a key point of contact for our customers, as well as serving as a core member of our management team. Taking a lead role in some of our most strategic pre-sales and sales activities, he’s a key customer advocate, ensuring our strategies and plans maximise customer satisfaction levels at all times.
Mohammad Obaidah
Mohammad Obaidah
Director of Services
Wael Mabsout

Wael Mabsout

Senior Manager
A computer engineer with a Masters in Engineering Management, Wael has been with SNS for over 14 years. Leading our team of operational and functional consultants, he’s successfully delivered complex supply chain consulting projects for major brands such as Nike, L’Oreal, Fedex, CERN and Honda. As well as overseeing the deployment of Infor WMS at the world’s largest Pepsi bottling plant, Wael took responsibility for managing large WMS implementations across Europe and South America with customers including P&G, Pepsi, Honda, Aguettant, Andreani and MP Hygiene.
Learn more->
Having developed and delivered multiple Supply Chain courses across the Gulf region, both private and public, including Fundamentals of Supply Chain and Warehousing Best Practices, Wael also oversaw the implementation of a comprehensive WMS at one of the largest distributors of CPG products in Qatar.
Wael Mabsout
Wael Mabsout
Senior Manager
Bernard Khazzaka

Bernard Khazzaka

Technical Manager
Bernard’s role is to assess customer business needs and develop appropriate solutions, acting as primary point of liaison between the project manager and the customer. Responsible for conducting customer training on several development and integration tools, Bernard assists team members in the technical engineering aspects of customer implementations, while mentoring and providing technical guidance for technical consultants.
Learn more->
During his time with SNS, he’s successfully managed and delivered Warehouse Design consultancies for several FMCG distribution companies, as well as managing the implementation of a best-of-breed WMS solution for a large port operator in the UAE. His projects portfolio include: Agility, Barloworld Logistics, Radec, Dima, Setra, Intercol, RSA, Mediserv, and many others.
Bernard Khazzaka
Bernard Khazzaka
Technical Manager
Micheline Daaboul

Micheline Daaboul

Admin Manager
Micheline graduated from the Lebanese University with a diploma in Languages and Translation in 2001 and worked at the renowned Nahar newspaper in the translation department.
Learn more->
She then joined Dogmoch Group as an Office Manager and Assistant to the GM. In early 2006, Micheline joined SNS as an Office Manager. Her skills, quick learning abilities and dedication allowed Micheline to quickly move up the ladder in SNS to HR Manager and then Marketing Manager. Micheline is current responsible of all marketing initiatives at SNS. 
Micheline Daaboul
Micheline Daaboul
Admin Manager
Simon Kosseifi

Simon Kosseifi

Customer Support Manager
In his role as customer support manager, Simon has managed several large-scale WMS and Voice Picking implementation projects for Tier 1 warehouses across multiple geographies. Leading numerous integration projects between various Supply Chain applications and major ERP systems, Simon also headed-up the design and development of several strategic customisations for leading WMS and other Supply Chain Execution products.
Learn more->
As well as designing and developing a web-enabled WMS, Simon has taken the lead on several database and performance optimisation projects designed to increase system efficiency and warehouse operational productivity. Simon also managed the development phases of a best-of-breed web enabled Fleet Management System (FMS) on Java and Oracle platforms, and has led a variety of technical training courses for SNS customers. His projects portfolio include: General Motors, P&G, CKA (Ayezan), Barloworld, PWC, TNT, Nestle, DHL, Redington, Chalhoub Group, Mohebi, GWC, and many others.
Simon Kosseifi
Simon Kosseifi
Customer Support Manager
Hussein Naim

Hussein Naim

Senior Consultant
Hussein has led consultancy and software implementation projects for leading supply chain companies, playing a key role in several warehouse reset projects which improved productivity and accuracy of warehouse operations. Having conducted a variety of operational and system training programs for companies operating large distribution centres across the Middle-East, Hussein has also developed SOP documents for leading logistics companies in the Europe, Middle East and Africa.
Learn more->
Taking the lead on several major projects, including the implementation of best-of-breed warehouse management solutions for large distribution operations across the world, and multiple implementations of Event Management Systems and KPI Dashboard systems for warehouses, Hussein has also put his skills to good use undertaking an automation analysis project for the largest distributor of spare parts in Lithuania.
Hussein Naim
Hussein Naim
Senior Consultant

Operational Team

Alexandre Tarabay

Alexandre Tarabay

Project Manager
With over twelve years’ experience with SNS, Alexandre also holds a Software Engineering degree, resulting in a unique combination of technical and functional skills. Having led the technical implementation of Infor SCE at large fashion distribution centres in Europe, Australia and Dubai, and working as a Senior Technical Architect on large scale automation integration projects, Alexandre is highly experienced in managing the development and deployment of complex Infor SCE customisations.
Learn more->

Taking the lead on several technical consultancy and software implementation projects for supply chain companies in the Middle-East, Europe and Africa, Alexandre has also delivered warehouse assessment consultancy studies for customers across several different verticals. Drawing on his industry expertise and experience, he’s also led multiple technical implementations of Event Management systems. His Projects Portfolio include: General Motors, OTX, Parmalat, Ali Bin Ali, Axens, Menabev (PEPSI), United Group, Forever New, Pan Emirates, NGK, DSV, Planet Pharmacy, and many others.

Alexandre Tarabay
Alexandre Tarabay
Project Manager
Charbel Azzi

Charbel Azzi

SC Solution Expert
Charbel has more than 12 years' of experience in the supply chain field and has been involved in most complex Implementation projects in Europe, US, Middle East, Singapore and GCC
Learn more->
  • Consulted and led a best of breed Warehouse Management System implementation for one of the largest 3PLs company in South Africa.
  • Led the implementation of a warehouse management system  for one of the largest retail, fashion and cosmetics holding group across multiple warehouses for their GCC supply chain.
  • Led the implementation of a warehouse management solution integrated with an ERP with real time update for one very large fashion retailers in the GCC
  • Worked on multiple projects involving the integration of a WMS system with various ERP packages such as SAP, Oracle, JDEdwards, Baan
Charbel Azzi
Charbel Azzi
SC Solution Expert
Jean Mezher

Jean Mezher

Project Manager
Jean has more than 12 years of work experience in Logistics and five of which with SNS. Jean Led several consultancies and software implementation projects for leading supply chain companies operating in the Middle-East and Asia.
Learn more->
Jean Led the implementation of Warehouse Management Systems for multiple Prime Vendor contracts in the Middle-East and Asia. In addition, he has worked on multiple projects involving the integration of different Supply Chain systems together, such as WMS/Procurement tools or WMS/ERPs (such as SAP, Oracle, AX, Baan). Moreover, he has been involved in multiple Warehouse Management and Voice Picking Systems implementation projects at 3PLs and various Business covering a variety of product ranges(FMCG, Pharmaceuticals, Medical Products, Food & Beverages, Spare Parts, Fashion, Retail, E-Commerce, Luxury Items, Electronics). Designed, Developed and Documented detailed SOPs (Standard operating Procedures) for multiple logistics companies in the Asia and the Middle-East detailing the entire operation based on existing standards and best practices processes.
Jean Mezher
Jean Mezher
Project Manager
Malek Safa

Malek Safa

Project Manager
With over ten years’ experience in the Supply Chain sector, Malek has worked on some of the largest supply chain projects in the Middle-East, including consulting on a leading and best-of-breed WMS implementation for one of the largest 3PLs company in UAE.
Learn more->
As well as leading the upgrade implementation of a WMS for one of the largest regional logistics companies in the GCC, he also played a leading role in the successful implementation of an integrated WMS and ERP solution, chosen to provide real-time updates, for a very large warehouse in the GCC. His Projects Portfolio include: Transmed, Greenhouse, UWRC, Jashanmal, AlJazira, UWRC, Deal and many others
Malek Safa
Malek Safa
Project Manager
Mario Hadid

Mario Hadid

Operational Lead
Mario has more than 5 years of experience in SNS. He developed detailed SOP (Standard operating Procedures) documents for leading logistics companies in Europe, Asia and the Middle East detailing the warehouse activities based on best practices processes. In addition, he has completed consultancies in different areas of the Supply Chain relating Best Practices in Processes and Technology.
Learn more->
Mario was also involved in the implementation a best-of-breed WMS solution for a large port operator in the UAE. He also Implemented and designed interfaces with multiple systems (Orion, SAP, DSS, Deltek and Stores) using different integration tools (SIP, RAMP). His Projects Portfolio include: Sony, ColArt, AlYasra, Aramex, ADT, Ayezan, TLC and many others
Mario Hadid
Mario Hadid
Operational Lead
Mohammad Saleh

Mohammad Saleh

Operational Specialist
An experienced supply chain professional, Mohammed led the warehouse design for a leading electrical provider in Kuwait as well as taking an active role in the design of a large logistics park and network design for 3PL providers in KSA. Having participated in the design of several warehouses for a large airline in the Gulf and taken a major role in several consultancy and software implementations for leading supply chain companies operating in the Middle-East, Mohammad led the implementation of best-of-breed warehouse management solutions for a large bottler and new 3PL company in Saudi Arabia, and a leading electronics brands in UAE.
Learn more->
Using his industry experience and expertise, he has also conducted a variety of operational and system training programs for companies operating large distribution centres across the Middle-East, as well as developing written SOP (Standard Operating Procedures) documents for leading logistics companies. His Projects Portfolio include: Almajdouie, pepsi, Arla, Forever New, Aguettant, Qatar Airways, GWC, MLS, Chalhoub and many others.
Mohammad Saleh
Mohammad Saleh
Operational Specialist
Samer Ibrahim

Samer Ibrahim

Operational Specialist
Having undertaken consultancies in different areas of the supply chain relating to best practice in processes and technology, Samer has led several consultancy and software implementation projects for leading supply chain companies operating in Europe and the Middle-East. He’s designed and implemented interfaces with multiple systems, including Orion, SAP, DSS, Deltek and Stores, using different integration tools such as SIP and RAMP.
Learn more->
Samer has conducted a variety of operational and system training programs for companies operating large distribution centers across the Middle-East, as well as developing detailed SOP (Standard Operating Procedure) documents for leading logistics companies across Europe, Asia and Middle East, specifying warehouse activities based on industry best practice. His projects portfolio include: Barloworld Logistics, L'Oreal, Milaha, Mohebi, Chalhoub Group, Mitsubishi Electric, Intercol and many others
Samer Ibrahim
Samer Ibrahim
Operational Specialist
Fawzi Foz

Fawzi Foz

Operational Consultant
A highly experienced consultant, Fawzi has developed written SOP (Standard Operating Procedure) documents for leading logistics companies across Europe, Asia and Middle East, detailing warehouse activities based on industry best practices. As well as implementing warehouse management systems across the region, Fawzi has designed and implemented innovative and intuitive interfaces with multiple systems, making full use of different integration tools, including SIP and RAMP.
Learn more->
He has implemented successful Route Planning Solutions, integrated with a warehouse management system (WMS), optimising route efficiency for large distribution companies, as well as designing and implementing an Order Management Solution that’s fully integrated with ERP and WMS through APIs. His implementation of a Labor module in WMS enabled the monitoring of labor performance and evaluation of warehouse operations productivity. Using his experience and industry knowledge, Fawzi has led a variety of operational and system training programs for businesses responsible for operating large distribution centers. His Projects Portfolio include: EG, GWC, Golden Food, ITP, AirRoad, Ali Bin Ali and others.
Fawzi Foz
Fawzi Foz
Operational Consultant
Ali Karim

Ali Karim

Operational Consultant
Ali holds a dual degree in Industrial Engineering and Economics. He graduated in 2018 and joined SNS as Operational Consultant.
Learn more->
He has implemented successful WMS Implementations and working on different consultancy projects in the Middle East and GCC.
Ali Karim
Ali Karim
Operational Consultant

Technical Team

Ghina Karame

Ghina Karame

Senior Technical Consultant
Ghina has taken the lead in implementing best-of-breed functionalities of our in-house solution (SNS Integration Tool), as well as spearheading the development phase of highly complex implementations including integration, design and technical reviews. Playing a major role in the design and development of several complex customizations of WMS and other Supply Chain Execution products, Ghina has also led a variety of technical training courses for customers and new members of the SNS team.
Learn more->
Drawing on her vast industry expertise and experience, Ghina headed-up the technical design of a Voice Picking implementation at a large-scale warehouse operation, as well as leading several database optimisation and performance tuning engagements with great success. Her projects portfolio include: GWC, UTi, P&G, Tamer group, Honda, Bridgestone, Barloworld Logistics, United Group, Transmed and many others.
Ghina Karame
Ghina Karame
Senior Technical Consultant
Mohammad Itani

Mohammad Itani

Senior Technical Consultant
Mohamad has more than 10 years of exerience in the supply chain field and has been technically involved in most complex Implementation projects in the Middle East.
Learn more->
  • Developed technical solutions for Portal and orders management systems as per Customer requirements and needs.
  • Worked on a variety of integration projects involving a WMS and ERP solutions
  • Led several Database and System performance o optimization engagements
  • Implementation of warehouse management solutions for large distribution operations in the Middle East.
  • Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
  • Conducted a variety of technical and functional training programs for companies operating large distribution centers across the Middle-East.
  • Participated in warehouse reset projects
  • His projects portfolio include: Agility, Aramex, Barloworld Logistics, Chalhoub Group, DHL, Redington, Schneider, Alshaya, and many others
Mohammad Itani
Mohammad Itani
Senior Technical Consultant
Nareg Adalian

Nareg Adalian

Technical Lead
Nareg has vast experience of implementing warehouse management solutions for large companies across Europe and the Middle East.
Learn more->
Having led technical support projects for major supply chain businesses operating in the Middle-East, Asia, Europe and Africa, he has also conducted a variety of operational and system training programs for organizations responsible for operating large distribution centres right across the Middle-East. Drawing on his experience and expertise, he’s also played an active role in various warehouse reset projects. His projects portfolio include: MP Hygiene, AlRaqtan, Aramex, Micco, Arcom and many others

Nareg Adalian
Nareg Adalian
Technical Lead
Paul Donikian

Paul Donikian

Technical Lead
In his role as technical lead, Paul has implemented a variety of different Supply Chain Execution systems. He’s developed technical solutions for Warehouse Management Systems (WMS) in line with specific customer requirements and needs, as well as solutions to facilitate the integration between WMS and ERP systems.
Learn more->
Alongside the implementation of WMS for large distribution operations in the Middle East, Paul has led technical support projects for leading supply chain businesses operating across our region and into Asia, Europe and Africa. He’s also conducted a variety of operational and system training programs for businesses operating large distribution centres right across the Middle-East, as well as participating in warehouse reset projects. His projects portfolio include: Barloworld Logistics (Nike), UTi, Agility, Unilever, GM, GWC, Pan Emirates, Milaha, Transmed, Radec and many others.
Paul Donikian
Paul Donikian
Technical Lead
Tarek Husseini

Tarek Husseini

Technical Lead
Tarek has more than 8 years of experience in warehouse management solutions.
Learn more->
He Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
Conducted a variety of operational and system training programs for companies  operating large distribution centers across the Middle-East.
Participated in warehouse reset projects"
Tarek Husseini
Tarek Husseini
Technical Lead
Cezar kosseifi

Cezar kosseifi

Technical Specialist
Cezar has joined SNS in 2017 as technical consultant.
Learn more->
  • Implemented warehouse management solutions for large companies in Europe and Middle East.
  • Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
  • Developed software modifications and interfaces.
  • Conducted unit testing for DSV.
  • Performed onsite installation and implementation activities for the largest Logistics company in Kuwait, and another Distribution company in Bahrain and for the biggest  wholesale distributor of consumer goods in Dubai.
  • Conducted onsite technical and system administration trainings for two of the largest 3PLs companies in the GCC
Cezar kosseifi
Cezar kosseifi
Technical Specialist
Elie Semaan

Elie Semaan

Technical Specialist
Elie has joined SNS in 2016 as Technical Specialist and was involved in technical support projects for leading companies in the GCC and Europe.
Learn more->

He was responsible for developing software modifications and interfaces, as well as conducting unit testing. His projects portfolio include: Gilson, OTX, Tranzone, MP Hygiene, Aguettant and many others

Elie Semaan
Elie Semaan
Technical Specialist
Serove Awedikian

Serove Awedikian

Technical Specialist
Serove has more than 4 years of experience with SNS. He holds a Master in Electrical and Computer Engineering from the American University of Beirut.
Learn more->
  • Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
  • Conducted a variety of operational and system training programs for companies  operating large distribution centers across the Middle-East.
  • Participated in warehouse reset projects"
Serove Awedikian
Serove Awedikian
Technical Specialist
Ahmad Bannout

Ahmad Bannout

Technical Consultant
Newly Joined SNS
Learn more->
Graduated in 2018 From AUB
Ahmad Bannout
Ahmad Bannout
Technical Consultant
Fatima Makke

Fatima Makke

Technical Consultant
CCE graduate from AUB in 2019, newly joined SNS.
Learn more->
  • Worked on supporting customers in the US, Europe, South Africa and Asia
  • Developed Software Modification and Interfaces for Al Jazira and another leading Logistics provider in Kuwait
  • Performed on site installation and implementation for Al Jazira
Fatima Makke
Fatima Makke
Technical Consultant
Mohamad Rmeity

Mohamad Rmeity

Technical Consultant
Computer Science graduate from AUB, newly joined SNS
Learn more->
  • Developed software modifications and interfaces for: General Motors – Micco Logistics – OTX Logistics – KGL Logistics – Excel Logistics
  • Performed onsite installations and implementations for: Korek Telecom - AirRoad
Mohamad Rmeity
Mohamad Rmeity
Technical Consultant
Georges Mkarzel

Georges Mkarzel

System Administrator Specialist
Georges joined SNS in 2017 as System Administrator.
Learn more->
Georges has more than 10 years of experience in IT and holds several system and technology certifications.

He is responsible for the maintenance, configuration, and all SNS  systems and servers. He had installed hardware and software, and participated in research and development to continuously improve and keep up with the IT business needs for SNS.
He actively resolved problems and issues with computer and server systems, and had worked on WMS Servers installations for top customers such as:
  • Aramex
  • Al Yasra
  • Jashanmal
  • Richemont
  • Pepsi (Menabev)
Georges Mkarzel
Georges Mkarzel
System Administrator Specialist
Mohammad Subai

Mohammad Subai

Technical Consultant
Mohammad Joined SNS in 2019 as Technical Consultant.
Learn more->
Graduated from University of Sharjah as Computer Engineer.
Mohammad Subai
Mohammad Subai
Technical Consultant

Admin Team

Nadine Abboud

Nadine Abboud

Senior Admin Officer
Nadine has more than 12 years of experience at SNS
Learn more->
Responsible of the administration activities
Nadine Abboud
Nadine Abboud
Senior Admin Officer
Claudine Daaboul

Claudine Daaboul

Senior Communication Consultant
Claudine has 9 years of experience with SNS
Learn more->
Responsible of all the Communication and Recruitment activities at SNS.
Claudine Daaboul
Claudine Daaboul
Senior Communication Consultant
Irene Rabbah

Irene Rabbah

Admin Officer
Irene has five years of experience with SNS
Learn more->
Involved in the Administration Work
Irene Rabbah
Irene Rabbah
Admin Officer

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