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Introduction to Warehouse Automation

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ABOUT US | SNS TEAM

THROUGH EVERY JOURNEY WE GROW

OUR PEOPLE: PASSION AND EXPERTISE AS STANDARD

People are at the heart of what we do. Passion and expertise come as standard, but we continuously go the extra mile in each and every project to deliver against our core values: Professionalism, Engagement, Experience, Integrity and Responsiveness.

Management Team

Mario Ghosn

Mario Ghosn

General Manager
Mario co-founded SNS as a regional WMS software deployment consultancy in 2006, and has since grown the company by 300%, expanding both geographical reach and service offerings. With operations in Dubai; Paris; Dublin; Melbourne; Johannesburg; and Beirut, and a global customer base which includes tier one brands such as Pepsi; Fedex; Mont Blanc; and Richemont (Cartier’s parent company), SNS’ services portfolio now spans high level supply chain consultancy, design, software selection across numerous supply chain disciplines, and training.
Learn more->
Mario credits SNS’ success to its talented team of people, a dedicated focus on the supply chain, and staying true to the company’s core values of customer focus; honesty and always going the extra mile.
Prior to co-founding SNS, Mario graduated from the American University of Beirut (AUB) in Computer and Communication Engineering before working in a number of supply chain software consultancy roles.
Mario Ghosn
Mario Ghosn
General Manager
Mohammad Obaidah

Mohammad Obaidah

Director of Services
With more than 16 years of operational and technical experience in supply chain and logistics, Mohammad has been director of services at SNS for over ten years.
Learn more->
Responsible for implementing and executing the SNS vision and strategy, Mohammad is a key point of contact for our customers, as well as serving as a core member of our management team. Taking a lead role in some of our most strategic pre-sales and sales activities, he’s a key customer advocate, ensuring our strategies and plans maximise customer satisfaction levels at all times.
Mohammad Obaidah
Mohammad Obaidah
Director of Services
Wael Mabsout

Wael Mabsout

Senior Manager
A computer engineer with a Masters in Engineering Management, Wael has been with SNS for over 14 years. Leading our team of operational and functional consultants, he’s successfully delivered complex supply chain consulting projects for major brands such as Nike, L’Oreal, Fedex, CERN and Honda. As well as overseeing the deployment of Infor WMS at the world’s largest Pepsi bottling plant, Wael took responsibility for managing large WMS implementations across Europe and South America with customers including P&G, Pepsi, Honda, Aguettant, Andreani and MP Hygiene.
Learn more->
Having developed and delivered multiple Supply Chain courses across the Gulf region, both private and public, including Fundamentals of Supply Chain and Warehousing Best Practices, Wael also oversaw the implementation of a comprehensive WMS at one of the largest distributors of CPG products in Qatar.
Wael Mabsout
Wael Mabsout
Senior Manager
Bernard Khazzaka

Bernard Khazzaka

Technical Manager
Bernard’s role is to assess customer business needs and develop appropriate solutions, acting as primary point of liaison between the project manager and the customer. Responsible for conducting customer training on several development and integration tools, Bernard assists team members in the technical engineering aspects of customer implementations, while mentoring and providing technical guidance for technical consultants.
Learn more->
During his time with SNS, he’s successfully managed and delivered Warehouse Design consultancies for several FMCG distribution companies, as well as managing the implementation of a best-of-breed WMS solution for a large port operator in the UAE. His projects portfolio include: Agility, Barloworld Logistics, Radec, Dima, Setra, Intercol, RSA, Mediserv, and many others.
Bernard Khazzaka
Bernard Khazzaka
Technical Manager
Micheline Daaboul

Micheline Daaboul

Admin Manager
Micheline graduated from the Lebanese University with a diploma in Languages and Translation in 2001 and worked at the renowned Nahar newspaper in the translation department.
Learn more->
She then joined Dogmoch Group as an Office Manager and Assistant to the GM. In early 2006, Micheline joined SNS as an Office Manager. Her skills, quick learning abilities and dedication allowed Micheline to quickly move up the ladder in SNS to HR Manager and then Marketing Manager. Micheline is current responsible of all marketing initiatives at SNS. 
Micheline Daaboul
Micheline Daaboul
Admin Manager
Simon Kosseifi

Simon Kosseifi

Customer Support Manager
In his role as customer support manager, Simon has managed several large-scale WMS and Voice Picking implementation projects for Tier 1 warehouses across multiple geographies. Leading numerous integration projects between various Supply Chain applications and major ERP systems, Simon also headed-up the design and development of several strategic customisations for leading WMS and other Supply Chain Execution products.
Learn more->
As well as designing and developing a web-enabled WMS, Simon has taken the lead on several database and performance optimisation projects designed to increase system efficiency and warehouse operational productivity. Simon also managed the development phases of a best-of-breed web enabled Fleet Management System (FMS) on Java and Oracle platforms, and has led a variety of technical training courses for SNS customers. His projects portfolio include: General Motors, P&G, CKA (Ayezan), Barloworld, PWC, TNT, Nestle, DHL, Redington, Chalhoub Group, Mohebi, GWC, and many others.
Simon Kosseifi
Simon Kosseifi
Customer Support Manager
Mitchell Chi

Mitchell Chi

Chief Strategy Officer, SNS North America
Mitchell is responsible for expanding SNS global presence in the United States. Working directly with Infor and Infor Channel Partners he will be developing strategic relationships with key executives to ensure SNS is supporting Infor Cloudsuite™ WMS and EAM and implementation are successful. A strategic thinker with tactical results, Mitch is excited to join the SNS family and drive new revenues and offerings in the US.
Learn more->
Previously, Mitchell held senior roles with Goldman Sachs, PriceWaterhouseCoopers, Oracle, Infor and 11 successful start-ups. He was CFO for a global fashion manufacturer, the creator of the Garanimals™ childrenswear brand. He earned a degree in Business Science - Accounting and a Masters in Business Administration - Finance. Mitchell is based in the greater New York City area.
Mitchell Chi
Mitchell Chi
Chief Strategy Officer, SNS North America
Hussein Naim

Hussein Naim

Senior Consultant
Hussein has led consultancy and software implementation projects for leading supply chain companies, playing a key role in several warehouse reset projects which improved productivity and accuracy of warehouse operations. Having conducted a variety of operational and system training programs for companies operating large distribution centres across the Middle-East, Hussein has also developed SOP documents for leading logistics companies in the Europe, Middle East and Africa.
Learn more->
Taking the lead on several major projects, including the implementation of best-of-breed warehouse management solutions for large distribution operations across the world, and multiple implementations of Event Management Systems and KPI Dashboard systems for warehouses, Hussein has also put his skills to good use undertaking an automation analysis project for the largest distributor of spare parts in Lithuania.
Hussein Naim
Hussein Naim
Senior Consultant

Operational Team

Rohit Mydoor

Rohit Mydoor

EAM Practice Head
Rohit has extensive experience and knowledge of enterprise asset management (EAM), and business process management (BPM).
Learn more->
In his 17 years of working on product positioning, strategy and execution of EAM across a number of global projects, he has an exceptional track record of working closely with technical, sales, marketing and support teams to deliver against revenue and customer satisfaction goals. With all key certifications for Infor CloudSuite EAM, including technical, functional, and support, Rohit has completed more than 70 EAM projects. 
Rohit Mydoor
Rohit Mydoor
EAM Practice Head
Charbel Azzi

Charbel Azzi

SC Solution Expert
Charbel has more than 12 years' of experience in the supply chain field and has been involved in most complex Implementation projects in Europe, US, Middle East, Singapore and GCC
Learn more->
  • Consulted and led a best of breed Warehouse Management System implementation for one of the largest 3PLs company in South Africa.
  • Led the implementation of a warehouse management system  for one of the largest retail, fashion and cosmetics holding group across multiple warehouses for their GCC supply chain.
  • Led the implementation of a warehouse management solution integrated with an ERP with real time update for one very large fashion retailers in the GCC
  • Worked on multiple projects involving the integration of a WMS system with various ERP packages such as SAP, Oracle, JDEdwards, Baan
Charbel Azzi
Charbel Azzi
SC Solution Expert
Jean Mezher

Jean Mezher

Project Manager
Jean has more than 12 years of work experience in Logistics and five of which with SNS. Jean Led several consultancies and software implementation projects for leading supply chain companies operating in the Middle-East and Asia.
Learn more->
Jean Led the implementation of Warehouse Management Systems for multiple Prime Vendor contracts in the Middle-East and Asia. In addition, he has worked on multiple projects involving the integration of different Supply Chain systems together, such as WMS/Procurement tools or WMS/ERPs (such as SAP, Oracle, AX, Baan). Moreover, he has been involved in multiple Warehouse Management and Voice Picking Systems implementation projects at 3PLs and various Business covering a variety of product ranges(FMCG, Pharmaceuticals, Medical Products, Food & Beverages, Spare Parts, Fashion, Retail, E-Commerce, Luxury Items, Electronics). Designed, Developed and Documented detailed SOPs (Standard operating Procedures) for multiple logistics companies in the Asia and the Middle-East detailing the entire operation based on existing standards and best practices processes.
Jean Mezher
Jean Mezher
Project Manager
Malek Safa

Malek Safa

Project Manager
With over ten years’ experience in the Supply Chain sector, Malek has worked on some of the largest supply chain projects in the Middle-East, including consulting on a leading and best-of-breed WMS implementation for one of the largest 3PLs company in UAE.
Learn more->
As well as leading the upgrade implementation of a WMS for one of the largest regional logistics companies in the GCC, he also played a leading role in the successful implementation of an integrated WMS and ERP solution, chosen to provide real-time updates, for a very large warehouse in the GCC. His Projects Portfolio include: Transmed, Greenhouse, UWRC, Jashanmal, AlJazira, UWRC, Deal and many others
Malek Safa
Malek Safa
Project Manager
Mario Hadid

Mario Hadid

Operational Lead
Mario has more than 5 years of experience in SNS. He developed detailed SOP (Standard operating Procedures) documents for leading logistics companies in Europe, Asia and the Middle East detailing the warehouse activities based on best practices processes. In addition, he has completed consultancies in different areas of the Supply Chain relating Best Practices in Processes and Technology.
Learn more->
Mario was also involved in the implementation a best-of-breed WMS solution for a large port operator in the UAE. He also Implemented and designed interfaces with multiple systems (Orion, SAP, DSS, Deltek and Stores) using different integration tools (SIP, RAMP). His Projects Portfolio include: Sony, ColArt, AlYasra, Aramex, ADT, Ayezan, TLC and many others
Mario Hadid
Mario Hadid
Operational Lead
Ali Karim

Ali Karim

Operational Specialist
Ali holds a dual degree in Industrial Engineering and Economics. He graduated in 2018 and joined SNS as Operational Consultant.
Learn more->
He has implemented successful WMS Implementations and working on different consultancy projects in the Middle East and GCC.
Ali Karim
Ali Karim
Operational Specialist
Georgio Hoche

Georgio Hoche

Operational Specialist
Georgio is a Certified Supply Chain Professional-CSCP APICS and holds BBA in Distribution and Logistics Management from the NDU University of Lebanon. Experienced Supply Chain and Shipping individual, with a demonstrated history of working in the Logistics, Freight, Demand Planning and Supply Chain industry.
Learn more->
He Implemented Warehouse Management Systems for a leading Industrial company in France and one of the largest Logistics companies in the Middle East.
Georgio developed written Standard Operating Procedures (SOP) documents in two different languages based on best-practice procedures and  conducted multiple trainings for tens of attendees on client’s premises, following detailed agendas and maximizing the added value of a WMS implementation.
Georgio Hoche
Georgio Hoche
Operational Specialist
Mohammad Rifai

Mohammad Rifai

Operational Lead
Mohamad is a Certified project management professional PMP and holds a BS in computer science from the Lebanese American University. He was a banking and financial services versatile professional for a leading institution in the MENA region. He managed the implementation of multiple management information systems such as Oracle Human Resources (HRMS), Oracle FlexCube core banking system (FCBUS), Oracle Finance (IFRMS), Oracle E-Business suite, SAP Pledge. In addition, he led the implementation of multiple tailored business intelligence solutions and data automation providing strategic insights for top management decisions.
Learn more->
Mohamad is managing WMS implementations in respect to PMP standards and methodologies. He developed WMS documentation, conducted user training and accepting testing, provided  business solution based on best-practice procedures for leading companies in the US and GCC following both on-premises and Cloud approaches.
Mohammad Rifai
Mohammad Rifai
Operational Lead
Ali Hamade

Ali Hamade

Operational Consultant
Ali holds a Bachelor Degree in Business Administration with a Concentration in Business Information and Decision systems – With Distinction from a top-3 university in the Middle East, the American University of Beirut
Learn more->
He Implemented Warehouse Management Systems for the Fastest Growing Pharmaceutical Distributor in Egypt – Ibnsina Pharma. He had also Implemented Warehouse Management Systems for the world’s first Bid/Ask Online Marketplace with operations running in 14 Facilities globally. In addition to English Speaking clients, Ali had Also added French speaking clients to his Portfolio.
Ali developed written Standard Operating Procedures (SOP) documents for leading companies based on best-practice procedures and  conducted multiple trainings for tens of attendees on client’s premises, following detailed agendas and maximizing the added value of a WMS implementation.
Ali Hamade
Ali Hamade
Operational Consultant
Rayan Fakher

Rayan Fakher

Operational Consultant
Rayan holds a Bachelor Degree in Computer Engineering from a top-3 university in the Middle East, the American University of Beirut.
Learn more->
Rayan Implemented Warehouse Management Systems for leading companies in Qatar, Dubai, and Europe. He added to his Portfolio clients such as QNIE, Transmed, Tamween, Milaha and MenaBev. 
Rayan Built and Controlled WMS Billing Contracts, developed Standard Operating Procedures (SOP) and Functional Business Requirements (FBR) documentation, conducted user training and acceptance testing, and provided operational solutions based on best-practice procedures.
Rayan Fakher
Rayan Fakher
Operational Consultant
Jimmy Azzi

Jimmy Azzi

Operational Consultant
Jimmy holds Bachelor Degree in Industrial Engineering from a top-3 university in the Middle East, the Lebanese American University.
Learn more->
He Implemented Warehouse Management Systems for one of the lasrgest  transportation companies in Dammam KSA. He had also Implemented Warehouse Management Systems for a leading Logistics group of companies in Dubai and implemented full-integration Project between WMS and Dematic Automated System. This Logistics group is one of the largest retail and hospitality organisations in the Middle East, Africa and India, 
Jimmy developed written Standard Operating Procedures (SOP) documents for leading companies based on best-practice procedures and conducted multiple trainings for tens of attendees on client’s premises, following detailed agendas and maximizing the added value of a WMS implementation.
Jimmy Azzi
Jimmy Azzi
Operational Consultant
Walid Batakji

Walid Batakji

Operational Consultant
Walid holds a Master’s Degree in Engineering Management and a BE is in Petroleum Engineering.
Learn more->
He Implemented Warehouse Management Systems for one of the world’s largest mail order organizations; technologically advanced online retail business.
Walid developed written Standard Operating Procedures (SOP) documents for the world's leading seafood company, and the world's largest producer of Atlantic salmon.
Walid Batakji
Walid Batakji
Operational Consultant

Technical Team

Ghina Karame

Ghina Karame

Senior Technical Consultant
Ghina has taken the lead in implementing best-of-breed functionalities of our in-house solution (SNS Integration Tool), as well as spearheading the development phase of highly complex implementations including integration, design and technical reviews. Playing a major role in the design and development of several complex customizations of WMS and other Supply Chain Execution products, Ghina has also led a variety of technical training courses for customers and new members of the SNS team.
Learn more->
Drawing on her vast industry expertise and experience, Ghina headed-up the technical design of a Voice Picking implementation at a large-scale warehouse operation, as well as leading several database optimisation and performance tuning engagements with great success. Her projects portfolio include: GWC, UTi, P&G, Tamer group, Honda, Bridgestone, Barloworld Logistics, United Group, Transmed and many others.
Ghina Karame
Ghina Karame
Senior Technical Consultant
Mohammad Itani

Mohammad Itani

Technical Team Leader
Mohamad has more than 10 years of exerience in the supply chain field and has been technically involved in most complex Implementation projects in the Middle East.
Learn more->
  • Developed technical solutions for Portal and orders management systems as per Customer requirements and needs.
  • Worked on a variety of integration projects involving a WMS and ERP solutions
  • Led several Database and System performance o optimization engagements
  • Implementation of warehouse management solutions for large distribution operations in the Middle East.
  • Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
  • Conducted a variety of technical and functional training programs for companies operating large distribution centers across the Middle-East.
  • Participated in warehouse reset projects
  • His projects portfolio include: Agility, Aramex, Barloworld Logistics, Chalhoub Group, DHL, Redington, Schneider, Alshaya, and many others
Mohammad Itani
Mohammad Itani
Technical Team Leader
Paul Donikian

Paul Donikian

Technical Lead
In his role as technical lead, Paul has implemented a variety of different Supply Chain Execution systems. He’s developed technical solutions for Warehouse Management Systems (WMS) in line with specific customer requirements and needs, as well as solutions to facilitate the integration between WMS and ERP systems.
Learn more->
Alongside the implementation of WMS for large distribution operations in the Middle East, Paul has led technical support projects for leading supply chain businesses operating across our region and into Asia, Europe and Africa. He’s also conducted a variety of operational and system training programs for businesses operating large distribution centres right across the Middle-East, as well as participating in warehouse reset projects. His projects portfolio include: Barloworld Logistics (Nike), UTi, Agility, Unilever, GM, GWC, Pan Emirates, Milaha, Transmed, Radec and many others.
Paul Donikian
Paul Donikian
Technical Lead
Tarek Husseini

Tarek Husseini

Technical Team Leader
Tarek has more than 8 years of experience in warehouse management solutions.
Learn more->
He Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
Conducted a variety of operational and system training programs for companies  operating large distribution centers across the Middle-East.
Participated in warehouse reset projects"
Tarek Husseini
Tarek Husseini
Technical Team Leader
Cezar kosseifi

Cezar kosseifi

Technical Lead
Cezar has joined SNS in 2017 as technical consultant.
Learn more->
  • Implemented warehouse management solutions for large companies in Europe and Middle East.
  • Led technical support projects for leading supply chain companies operating in the Middle-East, Asia, Europe and Africa.
  • Developed software modifications and interfaces.
  • Conducted unit testing for DSV.
  • Performed onsite installation and implementation activities for the largest Logistics company in Kuwait, and another Distribution company in Bahrain and for the biggest  wholesale distributor of consumer goods in Dubai.
  • Conducted onsite technical and system administration trainings for two of the largest 3PLs companies in the GCC
Cezar kosseifi
Cezar kosseifi
Technical Lead
Elie Semaan

Elie Semaan

Technical Lead
Elie has joined SNS in 2016 as Technical Specialist and was involved in technical support projects for leading companies in the GCC and Europe.
Learn more->

He was responsible for developing software modifications and interfaces, as well as conducting unit testing. His projects portfolio include: Gilson, OTX, Tranzone, MP Hygiene, Aguettant and many others

Elie Semaan
Elie Semaan
Technical Lead
Ahmad Bannout

Ahmad Bannout

Technical Consultant
Newly Joined SNS
Learn more->
Graduated in 2018 From AUB
Ahmad Bannout
Ahmad Bannout
Technical Consultant
Mohamad Rmeity

Mohamad Rmeity

Technical Consultant
Computer Science graduate from AUB, newly joined SNS
Learn more->
  • Developed software modifications and interfaces for: General Motors – Micco Logistics – OTX Logistics – KGL Logistics – Excel Logistics
  • Performed onsite installations and implementations for: Korek Telecom - AirRoad
Mohamad Rmeity
Mohamad Rmeity
Technical Consultant
Georges Mkarzel

Georges Mkarzel

System Administrator Specialist
Georges joined SNS in 2017 as System Administrator.
Learn more->
Georges has more than 10 years of experience in IT and holds several system and technology certifications.

He is responsible for the maintenance, configuration, and all SNS  systems and servers. He had installed hardware and software, and participated in research and development to continuously improve and keep up with the IT business needs for SNS.
He actively resolved problems and issues with computer and server systems, and had worked on WMS Servers installations for top customers such as:
  • Aramex
  • Al Yasra
  • Jashanmal
  • Richemont
  • Pepsi (Menabev)
Georges Mkarzel
Georges Mkarzel
System Administrator Specialist
Malek Malke

Malek Malke

Technical Consultant
A Computer Science graduate from the American University of Sharjah, Malek is highly experienced in the IT field, with a particular focus on the management and execution of complex IT projects. He is a Scrum Master Certified (SMC®) who provides guidance to the rest of the team, ensuring that agile practices are at the heart of everything we do.
Learn more->
Malek is a  Prince2 Registered Practitioner and holder of Scrum Master Certified(SMC®) that is able to be responsible for providing guidance to the team and product owner, and ensuring all agile practices are followed by project team members.
In charge of managing the warehouse management system for Chalhoub group, Malek is responsible for nine warehouses across the GCC region and Egypt, ensuring system availability and overseeing the implementation and programming of functionalities in line with supply chain, logistical and warehousing requirements. Heavily involved in the planning, development and execution of major e-commerce and 3PL projects, Malek has developed multiple functionalities to meet varying operational needs, enhancing how warehouse management activities are executed for some of our biggest clients.
Malek Malke
Malek Malke
Technical Consultant
Mohammad Subahi

Mohammad Subahi

Technical Consultant
Mohammad Joined SNS in 2019 as Technical Consultant.
Learn more->
Graduated from University of Sharjah as Computer Engineer.
Mohammad Subahi
Mohammad Subahi
Technical Consultant

Admin Team

Nadine Abboud

Nadine Abboud

Senior Admin Officer
Nadine has more than 12 years of experience at SNS
Learn more->
Responsible of the administration activities
Nadine Abboud
Nadine Abboud
Senior Admin Officer
Claudine Daaboul

Claudine Daaboul

Senior Communication Consultant
Claudine has 9 years of experience with SNS
Learn more->
Responsible of all the Communication and Recruitment activities at SNS.
Claudine Daaboul
Claudine Daaboul
Senior Communication Consultant
Irene Rabbah

Irene Rabbah

Admin Officer
Irene has five years of experience with SNS
Learn more->
Involved in the Administration Work
Irene Rabbah
Irene Rabbah
Admin Officer
Christina Oma

Christina Oma

Admin Officer
Christina Started with SNS in 2020
Learn more->
Involved in the Accounting and Administration work
Christina Oma
Christina Oma
Admin Officer

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